Ray Cano developed and patented FirmeCrete in 2019. He’s the bigger fella on the right — a master of decorative concrete who’s spent decades perfecting his craft in Southern California. There, exposed aggregate concrete finishes with glass, bespoke stones, sparkly sands, and white cements are pushed to the limits on walls as well as floors.  FirmeCrete was a “cheat code” for those finishes. If you’re in that world check out firmecrete.com.

In 2024, he partnered with Cory Hanneman, that’s me on the left there. I’m a systems-driven coatings specialist who spent decades building (and finally sold) one of Texas’s most innovative and successful installation companies out of arguably the shallowest labor pool in the entire state (Granite Shoals, TX).

Together we founded FirmeCrete Coatings LLC — a company that creates value by making truly original materials only (no “me too” crap).

We built this company out of love for workmen, and a desire to create more value. As contractors, we were loved by our customers as problem solvers, but we were limited to what our employees could do. Over decades of innovating solutions, we came about materials that could solve problems for millions of workmen.

We deeply understand the challenges of installers. We know how hard this work is and how painful failures in the field are. This shouldn’t be remarkable, but below are some things we do in light of our love and understanding of the folks in the field:

• keep products 100% consistent

• make the packaging and instructions Cory-proof

• be able to ship quickly